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Nessibus Citizens (finale): Tyler Sogno and Giselle Cakes

January 10, 2011 Leave a comment

We have reached the Grand Finale for the introduction of the Nessibus citizens of the Future Business Leaders’ Series: TYLER and GISELLE!   I hope you like the new character designs.  As always, your feedback is welcome.

Tyler Sogno

Tyler is the first kid of Nessibus to becomes an entrepreneur. What makes him special is that he was an orphan who hated homework, had a knack for building things and wanted to grow up to be like his dad.  His story is told in the first book  Tyler & His Solve-a-matic Machine.

Nessibus Citizen: Tyler Sogno

Nessibus Citizen: Tyler Sogno

Giselle Cakes

No entrepreneur can build a business all by himself.  Luckily for Tyler, he meets Giselle on his way to becoming an entrepreneur and she helps him out. Soon, she too has the itch and her journey to entrepreneurship (her own marketing/pr firm)  is told in the second book Tyler Passes the Golden Key. Together, she and Tyler help their buddies who want to become entrepreneurs, too, and as a result carry on the legacy of the Golden Key.

Nessibus Citizen: Giselle Cakes

Nessibus Citizen: Giselle Cakes

Did you miss any of the previous characters posted? Here’s the past postings:

More about the Future Business Leaders’ Series.

11-Year-Old Talented Artist From Georgia Succeeds in Start-up Business

November 14, 2010 1 comment

rachel

Rachel

If you’ve ever doubted pre-teen kids can learn about business, then let me introduce you to an amazing kid from Georgia:  Rachel.   Rachel is not just a very talented artist, but she’s also a natural entrepreneur.   In just a short period of time, she has built an art business that generates enough revenue to pay for her supplies (i.e canvases, paints, materials, etc.) and fund a reserve bank account.   Would you believe me if I told you that Rachel is just 11 years old?

How did Rachel build a successful business so quickly?  Part of it is having natural-born ambition, part is encouragement from her dad and the rest is good ol’ hard work.

A Business is Born

When an onset of accolades and contest awards for Rachel’s art started pouring in, her dad Chuck Allen did a few things to encourage the development of her interests. He first built her a studio in their basement.  Then he enrolled her in an art academy and sent her to Apple camp where she learned to use iWeb to create her own website.  From there on, Rachel had all she needed and took off, almost effortlessly, building her business as she envisioned it.

Getting the Word Out

Marketing concepts are critical to know for running any business and simple enough for pre-teen kids to comprehend (marketing is a key topic for Book 2 “Tyler Passes the Golden Key”).   Rachel has developed her own marketing strategy for getting the word out about her art and the showcase website she designed.  She:

  • Tells all her friends.
  • Carries business cards that she created using Vista Print and gives them to people she meets.
  • Creates art pieces specifically for her dad to showcase in his office.
  • Asks her dad to post her pieces on Facebook so his network sees them.
  • Enters her art in every contest she encounters.

Rachel is off to a great start and it’s no wonder she has already sold more than 30 pieces!

Balancing Time

Rachel is not all work and no play. She takes time out from her busy schedule of painting and attending art courses to still be a kid.  She plays soccer and loves to use her new debit card to purchase cool clothes.  Not only is she learning at a young age the fundamentals of entrepreneurship, but she’s also learning to balance her time.  This is the kind of education that you just don’t get at school in the 5th grade!

Future Growth (subject of Book 3 of the Future Business Leaders Series)

So what’s next for Rachel’s art company?  She plans to grow it by expanding her product line to include scarves and custom art sporting equipment, starting with soccer balls.  Kudos to Rachel for taking her business to the next level and to her dad for having the insight to let her flourish into the entrepreneur she has become.

Now for the moment you’ve been waiting for.  Go take a look at her website while keeping in mind that she designed it herself and is only 11 years old.  Amazing!  >>

Rache's Website

Rachel's Website