Author Archive

Book #3 is Now Available! (Wyatt’s Laughing Lark)

August 15, 2011 Leave a comment

Wyatt's Laughing Lark (Book 3 of the Future Business Leaders' Series™)

Wyatt's Laughing Lark

Book #3 of the kids’ adventure Future Business Leaders’ Series™ is NOW AVAILABLE on Amazon!

>> Wyatt’s Laughing Lark on Amazon <<


Join the Future Business Leader’s Series Facebook page to get the latest updates.

Thinking of Starting a Business and Need Tips Fast? Pick up Startup

April 15, 2011 Leave a comment

If you are thinking of starting your own business but don’t know where to start, then pick up a copy of Elizabeth Edward’s StartupEdwards is a former venture capitalist who has read hundreds of business plans and heard hundreds of entrepreneurs pitch their ideas.

I was interested in her book because Wyatt, the main character for the 3rd book of the Future Business Leaders’ Series (which is coming out in June) takes on an adventure to write a business plan and court venture capitalists so his comedy club can grow.  I wanted to read what advice a real venture capitalist would give to a first-timer, and Startup fit the profile.


Startup: for new entrepreneurs

Startup is packed with the necessary ingredients you must have to cook up any business. Edwards provides countless resources and advice for researching your market and building a sound business plan. You’ll also find tips for technical tools and lots of legal recommendations.

I was most impressed with the level of detail she covers in regard to raising capital. Edwards diligently outlines nearly every possible financing option available to entrepreneurs, giving the pros and con of each. She meticulously describes the requirements, application processes, and the loan amounts and interest rates you can expect.

You’ll have to overlook the untidy formatting. There are many blank pages in the middle of chapters and the image resolution is a bit poor. But if you’re just starting a business, then you’ll find the information so valuable that these minor faults are certainly worth forgiving.

The tips and guidelines in the book are mostly straight-to-the-point and practical, without much storytelling. Edwards seals her credibility when she proposes brainstorming your brand with buddies and booze, which I highly recommend, too! 😉

Six Ways to Help Kids Think Like Entrepreneurs

March 1, 2011 Leave a comment

When I met with a few 3rd-5th grade kids for a “meet the author” event, I asked them, “Now that you have read the book, do you want to own your own business one day?”   They said they did. “What sort of business would you like to have?” I asked.

The first boy said he wanted to own a motorcycle store. So I drew his motorcycle shop up on the white board with motorcycles and stick people customers. Another kid wanted to own his own outdoor hunting store. So I drew that up on the board, across the street from the motorcycle shop. The third kid wanted to own a hardware/software store. “Well, that’s perfect! Because both stores will need hardware and software,” I said, explaining the relationship between customers and vendors.  So it went.

The kids were engaged in the moment. They could envision their place in the world, and they could imagine it with their peers.  At the end, one mother asked the kids, “Okay. What words did you learn today?”  The kids shouted, “Entrepreneur!”

Creativity is a key ingredient for entrepreneurship, and I’ve found kids are typically much more creative than adults. Unfortunately, many of us lose (or bury) most of our creativity as we grow into adulthood and conform to the conventions of adult life.  So why wait until kids are almost adults to start teaching them about business?  It doesn’t make much sense, does it?  Maybe we don’t think kids will “get it.”  Since I witnessed it that day with the parents, kids and a white board, I know for certain they do.

Teaching kids how to think like entrepreneurs is easier than you might think.  Here are six simple activities you can do to introduce business concepts to them and prepare them for life in the real world.

1.  Start by helping the kids explore what they really love to do.  Are they artistic?  Do they love to build things in Legos(tm)?  Do they love sports? Successful entrepreneurs follow their passions. Steve Jobs, the CEO of Pixar Animation Studios and Apple and a successful entrepreneur who struggled many times in his career, once said of the tough times:

“I’m convinced that the only thing that kept me going was that I loved what I did.  You’ve got to find what you love. …Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.  And the only way to do great work is to love what you do.  If you haven’t found it yet, keep looking.  Don’t settle.  As with all matters of the heart, you will know when you find it.”  (Fortune Magazine, Sept 5,2005)

Exploring what we love to do is a good practice for us all and never too early to learn.

2.  Explore products and services around you.  For example, explain that the television is a product and a maid cleaning a house is providing a service. Give several examples of each and then quiz them to see if they get it.

Once they understand the concepts, help them think of a product or service that they and their friends would like, but don’t have now.  What do they or their friends complain about? What do they wish for?  What product or service could be created that doesn’t exist now that would fulfill their wish?  Or perhaps, there’s a product or service that just needs to be improved upon?

Let’s look at the case of Sam. When asked to share something he and his friends complain about, Sam says he hates taking the route to his friend Kenny’s house because he has to ride by the neighborhood bully’s house to get there. He’s afraid of getting picked on, or worse yet, getting pushed off his bike.

In this case, we ask him to think of a product or service that could help him no longer fear this route, or better yet, not even have to take it. You’ll be amazed at how creative kids can be.  Try to get them to think of a product or service that solves the problem and aligns with what they love to do.  Brainstorm with them the steps to create a business selling this product or service. Help them explore the reality of their ideas.

3.  Help them understand the functions of each group in a basic business organizational structure. This doesn’t have to be sophisticated or complicated. Simple definitions and examples will be enough to get them thinking like an entrepreneur. Here are a few samples you can use to start with:

  • Human Resources: the department responsible for finding employees and making sure employees get paid, get pay raises, and other benefits.
  • Marketing:  the department responsible for knowing what the customers want and need and how to price a product or service accordingly; this department is also responsible for getting the word out to the public about the product or service through promotions, discounts, advertising, etc.
  • Sales:  the department responsible for creating and maintaining relationships with the customers to make sure their needs are met and to entice them to purchase more.
  • Technology:  the department responsible for managing the technology used to support the business (computer software and hardware and network systems)
  • Accounting/Finance:  the department for managing the company’s money, making sure it will earn a profit
  • Operations:  the department responsible for executing the everyday, recurring activities of producing and distributing products or rendering a service
  • Research and Development:  the department responsible for looking toward the future for ways to innovate, to create new products and services or improve the ones that already exist in order to help the company beat its competition.

Talk about these in terms of a company who creates a product or service the kids can relate to (a soccer league, a toy store, an ice cream shop, a barber shop, etc). Give them scenarios and have them act out the roles with their friends. Using the ice cream shop as an example, you could tell them a new neighborhood is being built down the street and you’d like to get the residents to start coming to your store to buy ice cream. Ask them how each “department” at your store should respond to this goal.  When Marketing starts creating a promotion, the residents start coming. Then the ice cream runs out sooner, so Operations will need to order more ingredients at a time. Tell them that lines form outside the door and down the street, and customers start to complain. Help them understand they need to hire some more help to get the lines moving.  Have Accounting run the numbers to make sure the profits from the additional sales of ice cream is more than the additional expenses of ingredients and the new help.  You can have a lot of fun with this one.

After exploring these concepts with a familiar company, help them imagine what their own company would look like.  How many employees might they need?  Which departments would they concentrate in?   This exercise will help develop their vision for their company and prepare them for the next activity.

4.  At this point it’s a good idea to introduce them to the concept of a business plan and help them write one. This will help them learn the importance of goal-setting and to develop plans to achieve their goals.  It doesn’t have to be long, extensive, or perfect. Remember, the idea here is just to get the kids thinking of business plans in general to give them a great foundation to build a career on.  Resources for writing business plans can be found at:

5.  Help them create a video to market their product or service on eBaum’s World or YouTube.  Once it’s up online, have them monitor the number of hits they get a week and ask them what they could to next time to increase the number of hits.

6. Finally, learn from other kids and educators.  Join and take advantage of the many programs run by organizations that teach business concepts and entrepreneurship:

With these six steps, teaching kids about business and entrepreneurship is easy and fun and will give them essential tools for a successful future, no matter whether they choose to be business owners or employees.

Jennifer Bouani is author of the Future Business Leaders’ Series™, including award-winning and Amazon Kindle bestseller Tyler and His Solve-a-matic Machine, a fantasy story that uses riddles, magic, and adventures to teach kids business concepts.

Entrepreneur Extends Property Rights to the Extreme Poor

January 27, 2011 Leave a comment

UPDATE: I have new information that addresses the question I had below.
Landesa: Property Land Rights for Extreme Poor

Entrepreneurship starts with property rights and I recently discovered this entrepreneur, Roy Prosterman, who started the world’s first non-governmental organization (31 years ago) designed to partner with governments to extend land rights to the extreme poor. His organization is now called Landesa.

See how Landesa is thriving now >>

Landesa Success Stories >> (some go on to open their own small businesses!)

I do wonder if they (or a partner) teach the new property owners how to manage their land and other resources so that they can prosper.  A few late payments to the bank financing the land and the dream would be gone.

UPDATE: I have new information that addresses the question I had above. According to Matt Lambert of Landesa, no loans are involved in their work. They work “with local governments who give land to small holder farmers so they have a stable economic asset to create a home, subsist on homegrown food, sell surplus crops to generate income, and use as they know best.”  Thank you, Matt, for clarifying that point.

“The right to life is the source of all rights—and the right to property is their only implementation.” –Ayn Rand

Novogratz Turns Aid Org into Business, Earning African Single Moms 4x National Average

January 20, 2011 Leave a comment

Hear this awesome story about the conversion of an aid organization for single mothers in Africa into a successful bakery business that earned them 4 times the national average!

Jacqueline’s emphasis on sustainable bottom-up solutions over traditional top-down aid means investing in entrepreneurs, demanding accountability and giving people dignity.

This is a great option for investors who want to make social investments.


Nessibus Citizens (finale): Tyler Sogno and Giselle Cakes

January 10, 2011 Leave a comment

We have reached the Grand Finale for the introduction of the Nessibus citizens of the Future Business Leaders’ Series: TYLER and GISELLE!   I hope you like the new character designs.  As always, your feedback is welcome.

Tyler Sogno

Tyler is the first kid of Nessibus to becomes an entrepreneur. What makes him special is that he was an orphan who hated homework, had a knack for building things and wanted to grow up to be like his dad.  His story is told in the first book  Tyler & His Solve-a-matic Machine.

Nessibus Citizen: Tyler Sogno

Nessibus Citizen: Tyler Sogno

Giselle Cakes

No entrepreneur can build a business all by himself.  Luckily for Tyler, he meets Giselle on his way to becoming an entrepreneur and she helps him out. Soon, she too has the itch and her journey to entrepreneurship (her own marketing/pr firm)  is told in the second book Tyler Passes the Golden Key. Together, she and Tyler help their buddies who want to become entrepreneurs, too, and as a result carry on the legacy of the Golden Key.

Nessibus Citizen: Giselle Cakes

Nessibus Citizen: Giselle Cakes

Did you miss any of the previous characters posted? Here’s the past postings:

More about the Future Business Leaders’ Series.

Nessibus Citizens: Octopushy (real estate agent) and Vincent McChops (tycoon)

January 9, 2011 Leave a comment

We are at our second to last set of Nessibus citizens — two more animal advisers.  Tomorrow is the grand finale, as we will reveal the stars of the show Tyler and Giselle!


Octopushy knows the property for sell, what it’s worth and what to watch out for. In Tyler & His Solve-a-matic Machine, she helps Tyler find the right land to build his factory on.  She’s a cheery lady who loves her cell phone.


Nessibus Citizen: Octopushy

Vincent McChops

Vincent McChops is a descendant of one of the founders of Nessibus, Thomas McChops. After making a fortune as a businessman, he now spends his time investing in his community — supporting entrepreneurs, sponsoring the Nessibus Film Festival and making sure the story of the Golden Key is never forgotten.

Vincent McChops

Nessibus Citizen: Vincent McChops

Tomorrow: Tyler and Giselle!

Did you miss any of the previous characters posted? Here’s the past postings:

More about the Future Business Leaders’ Series.

Nessibus Citizens: Jake and Bo

January 8, 2011 Leave a comment

Introducing two more Nessibus citizens…


The Nessibus orphanage is unlike any other. Its corridors are filled with amazing aromas, and its residents’ bellies are always full. Why? Because Tyler’s culinary friend Jake has taken over the orphanage kitchen. His staples include pizzas, hamburgers and hot dogs, and he always makes them with flair.  Everybody loves a good meal and this has made him one of the most popular kids in the orphanage. He’s quite good. He’s planning to open a restaurant one day, that is, if he can stop eating his profits.


Nessibus Citizen: Jake


Bo comes from a land across the sea called Spiceeboodati. He speaks many languages and knows the ins and outs of the port.  When a Nessibusian needs to ship goods overseas, he’s their guy. When they need to find a unique invention in another land, he’s their guy.


Nessibus Citizen: Bo

Just a few more citizens left to share. In the end, we’ll reveal Tyler!

Nessibus Citizens: Numbers and Christopher

January 7, 2011 Leave a comment

Introducing two more Nessibus citizens…


The kids call on Numbers when they need to adjust revenues, expenses and profits. He shines a light on their numbers so they can make good business decisions.




Christopher shadowed Numbers to get comfortable crunching numbers and now he’s trying a hand at banking. He dreams of opening his own bank one day.


Nessibus Citizen: Christopher

More citizen introductions coming tomorrow.

More Nessibus Citizens: Sacha and Sharpina

January 6, 2011 Leave a comment

So, hopefully you saw Nessibus citizens J.J., Clint, Wyatt and Gene that I posted over the last two days. If so, then you must be asking by now, “Where are the girls?

Here they are!  And these are two very sassy girls — Sacha & Sharpina!


Sacha appears for the first time in Book 2 “Tyler Passes the Golden Key” as Giselle’s fashion-forward friend. Look for her to get the entrepreneur bug in Book 3 making something very special for Wyatt’s comedy clubs.


Nessibus Citizen: Sacha

Sharpina the Fox

Tyler had better watch out! Some tough competition has come to town and she’s not backing down. Meet Sharpina the Fox, who like Sacha, also makes her debut in Book 2 of the Future Business Leaders’ Series.

Sharpina the Fox

Sharpina the Fox

Stay tuned for two number-crunching citizens tomorrow.