Home > Economics, Tips for Parents/Teachers, Video > Storytelling To Teach Complex Concepts

Storytelling To Teach Complex Concepts


Here’s a very interesting presentation by Robert Frank, author and economist, where he demonstrates how students learn complex concepts much easier through storytelling. His point is made through a series of interesting examples of how he teaches economics to his students. “Tell the message in a familiar context,” he says. At the very end of the presentation, minute 54:00, he speaks about a parent who read bits of Frank’s book to his 11-year son. Every night, the boy would ask for more, demonstrating that a kid can learn more about economics than a college student.

Robert Frank’s book: The Economic Naturalists

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