We Can Live in Harmony with the Environment by Choice, w/o Governments Eroding Our Liberties
This story excites me. Mankind can live in harmony with the environment by choice and without governments eroding our liberties. How? Ray Anderson tells us how.
It all started when he read the book Ecology of Commerce (Paul Hawkins) in 1994 and applied logic to make his business sustainable. His business is already halfway to their goal to be at Mission Zero. His employees are “galvanized around this shared, higher purpose” and the Good Will is astonishing, superior to any amount that marketing could have earned.
At the end he does two cool things: 1) he adds happiness into the formula and 2) he recites “Tomorrow’s Child.” It will give you chills.









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